Our Mission
STUDENT MEDIA EMPOWERS STUDENTS through practical, collaborative and professional learning opportunities within an independent, student-led and multi-platform media framework. OUR STUDENTS CREATE valued sources of journalism, information, entertainment and advertising and develop meaningful connections with their peers, alumni, and community. WE ENCOURAGE EXCELLENCE, leadership and accountability as students become innovative, ethical and skilled media producers within a diverse and global society.
Color Palette
Kent State Blue
#003976
rgb(0, 57, 118)
Light Blue
#257BB1
rgb(37, 123, 177)
Kent State Gold
#EFAB00
rgb(239, 171, 0)
Yellow
#FFD702
rgb(255, 215, 2)
Black
#000000
rgb(0, 0, 0)
Gray
#96A0A5
rgb(150, 160, 165)
White
#FFFFFF
rgb(255, 255, 255)
Accessibility
Emphasizing clarity and inclusivity, our color palette is designed with accessibility at its core. Each color is selected for its visual impact and compatibility with a range of applications, while the accompanying contrast ratios guarantee that text is discernible and engaging for every viewer. Through this mindful approach, we ensure that our brand’s visual communication is not only distinctive but also universally accessible.
The contrast ratios presented on the chart below align with the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA, which stipulates that text and images of text must have a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to be considered accessible. By adhering to these standards, content creators and designers can ensure that their text is perceivable for people with visual impairments, contributing to a more inclusive digital experience. This chart serves as a practical tool, demonstrating which color combinations offer sufficient contrast to meet or exceed these essential WCAG AA requirements.
Surface (Background) Colors
White
#FFFFFF
Accessible Text Colors
21:1
11.37:1
Gray
#96A0A5
Accessible Text Colors
21:1
Black*
#000000
Accessible Text Colors
21:1
14.97:1
4.54:1
KSU Blue*
#003976
Accessible Text Colors
11.37:1
8.1:1
Light Blue
#257BB1
Accessible Text Colors
4.6:1
4.54:1
KSU Gold
#EFAB00
Accessible Text Colors
10.49:1
Text Colors
#000000
- Black
Body copy + headlines
#003976
- KSU Blue
Accent copy + headlines
#FFFFFF
- White
(*Dark) Body copy + headlines
#FFD702
- Yellow
(*Dark) Accent copy
#257BB1
- Light Blue
(*Dark) Accent copy
Typography
Headline Typeface Usage
- Utilized to capture the viewer’s attention quickly in titles and headers across marketing materials, websites, and presentations.
- Employed for brand recognition in signage, logos, and banner ads.
- Chosen to emphasize key messages in advertising, posters, and social media graphics, making them stand out.
- Creates a visual hierarchy on pages, directing the reader’s focus to the most important information first.
- Offers a dynamic contrast with the alternate typeface, enhancing content engagement and navigability.
DM Serif Display
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Download from Google Fonts:
https://fonts.google.com/specimen/DM+Serif+Display
Secondary Typeface Usage
- Ensures readability over longer texts in reports, books, and articles, making it suitable for detailed communication.
- Used in user interfaces for menus, buttons, and form labels where clarity at smaller sizes is paramount.
- Maintains subtle branding across corporate documents and email newsletters, supporting the overall brand identity.
- Ideal for captions, footnotes, and secondary information, providing depth without overwhelming primary content.
- Facilitates the clear conveyance of detailed information, like descriptions and instructions, where legibility is crucial.
Roboto
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Download from Google Fonts:
https://fonts.google.com/specimen/Roboto
Templates
The below templates are accessible through Canva, allowing you to start customizing right away. Simply click on any element within the template to edit text, add images, or modify design features. Our user-friendly interface makes it easy to personalize colors, fonts, and layouts to suit your needs. Once your design reflects your vision, you can download the finished product or share it directly from Canva.
Instructions for using Canva templates:
- Access the provided link by clicking on it.
- After opening the design, navigate to the “File” menu and select “Make a Copy.”
- Once you have your own copy open, you can customize it by uploading your logo and entering your brand names.
- Once you’re satisfied with your modifications, click on “Share” and then select “Download.”
- In the download options, make sure to choose “PNG” as the file type.
- Before downloading, ensure that you select one page at a time for downloading.
- Finally, click on the “Download” button to save your customized design.
