Tone & Motifs
Voice & Tone
At The Kent Stater, our brands maintain a cohesive identity through a shared color palette that aligns with Kent State University’s vibrant spirit. While each brand shares this visual unity, their content and approach are distinctively tailored.
The Kent Stater (+KSTV, Kent Stater Sports Network)
The Kent Stater serves as a professional news outlet, delivering local, national, and sports news with a focus on relevancy to our community. The tone is professional and informative, emphasizing campus-related news and significant breaking news from around the world, including professional and collegiate sports. This platform aims to provide thorough and precise information, mirroring the standards of a professional news station.
Black Squirrel Entertainment
Black Squirrel Entertainment offers a more relaxed and versatile approach, primarily featuring radio shows and podcasts. The tone here is generally casual, fostering a conversational atmosphere that occasionally shifts to address more serious topics. Content ranges from talk shows discussing Kent State topics to entertainment-based shows, providing a diverse listening experience.
These brands, though similar in their fundamental topics, differ in how they present information. Kent Stater TV adopts a formal, informational style suitable for a news station, complete with subcategories covering specific areas such as weather and sports. In contrast, Black Squirrel Entertainment embraces a format akin to TV shows or podcasts, focusing on lighter, more engaging content. Together, these brands deliver a rich and varied narrative of Kent State life, ensuring all community members stay informed and entertained in ways that resonate with them.
Design Motifs
Design motifs are distinctive visual elements that represent a brand’s identity and values. They include recurring patterns, shapes, colors, and symbols that are uniquely associated with the brand. These motifs are carefully chosen to evoke specific emotions and convey a consistent message across all brand materials.
Photography
Brand photography is a collection of professional images that visually represent a company’s identity and values. These images are tailored to showcase the brand’s personality, products, and services in a consistent and appealing manner. They play a crucial role in making a brand relatable and recognizable to its target audience.
